
The AI Experience
Your Team Will Never Forget.
A hands-on, high-energy hackathon where your team builds real AI tools in a single day. No tech background needed. Just curiosity and ambition.
What it is
Not a Workshop. An Experience.
Forget dull training days and forgettable away days. A Practical AI Hackathon is a full-day immersive experience where your group builds real, working AI-powered tools from scratch. Facilitated by Matt Hughes, the day is high-energy, hands-on, and designed to leave people genuinely buzzing. No coding required. Just ideas, ambition, and a room full of people ready to surprise themselves.
Real Outcomes
Everyone leaves with something they actually built. Working prototypes, not slide decks.
Built for Humans
No jargon, no overwhelm. If you can describe a problem, you can build a solution.
Unforgettable Energy
The kind of day people are still talking about at the next event.
How it works
One Day. Two Sessions. Real Results.
Welcome, brief and build
- Welcome and briefing
- Tool orientation with Lovable
- Team challenge set
- Build phase begins — high energy from minute one
Build, demo and debrief
- Continued build phase
- Team demos and presentations
- Group debrief
- A clear plan for what comes next
Every experience is tailored to your group, your goals, and your context. No two hackathons are the same.
Who it's for
Made for Groups Who Want More Than a Meeting.
Team Building
Ditch the escape room. Give your team a day that builds real skills, real confidence, and a genuine sense of what AI can do for your business.
L&D Teams
Finally, an AI learning experience that does not feel like learning. Participants are too busy building to notice how much they are absorbing.
Mastermind Groups
Give your members something they cannot get anywhere else. A hands-on day that sparks ideas, builds momentum, and creates conversations that last for months.
High-Level Communities
Your members are ambitious. Give them an experience that matches that ambition and sends them home with tools they can use tomorrow.

Your facilitator
Matt Hughes
Matt Hughes is a video marketing strategist, AI event producer, and founder of TubeFest and Festival of AI. He has spent years helping founders, entrepreneurs, and business owners build with technology, and he brings that same energy, clarity, and enthusiasm into every hackathon he runs. Expect a facilitator who is as invested in your outcomes as you are. Participants leave energised, equipped, and genuinely proud of what they built.
The results
See What a Room Full of Non-Techies Built in a Day.
Every group surprises themselves. From AI-powered lead generation tools to content systems, onboarding flows, and customer communication platforms, the results speak for themselves. And every single one was built by people who said they were not technical.
The investment
Choose your format.
- Full-day facilitation by Matt Hughes
- Pre-event briefing call to tailor the experience
- Custom challenge design for your group
- Post-event resource pack for every participant
- Half-day facilitation by Matt Hughes
- Pre-event briefing call to tailor the experience
- Custom challenge design for your group
- Post-event resource pack for every participant
Maximum 30 attendees. Multiple bookings and repeat sessions available at a preferential rate.
All prices are exclusive of VAT and expenses.
Enquire
Let's Make It Happen.
Tell us a bit about your group and we will come back to you within one business day.
